Meet the team
behind Sabot
A data nerd from Liverpool and a journalist from Essex. Where north meets south, numbers meet narratives, and digital PR gets a fresh new voice.
Oh, and it’s pronounced Sa-bo.
Tom Chivers
Campaign Specialist
A nerd for data, Tom’s speciality is creating a narrative from the numbers, building links, and creating stories that the press bloody love.
Jo O’Reilly
Reactive Specialist
A former journalist turned Digital PR, Jo knows how to use the news cycle to put brands front and centre of the story.
Why the name Sabot?
Why choose a name no one gets right on the first go?
Sabot is the root of the word sabotage – the wooden clogs factory workers supposedly hurled into machinery during strikes.
That’s not to say we’re going to throw shoes at you when we want a day off…
Our idea of disruption is helping smaller businesses take on the big guns.
We use the power of Digital PR to help you level the playing field.
When working with us
you’re guaranteed a few things
Always know what’s going on (we’re not into gatekeeping)
Work collaboratively (you’ll be involved every step of the way)
Get your name out there (at the right time, in the right place)
Build links organically (while knowing your brand is in safe hands)
Have a good laugh (and know we take this seriously)
Shall we begin?
Digital PR is nothing without a strategy. So let’s work together to find the best way to build your brand.