How we boosted Moneyzine’s authority in personal finance

TL;DR (Too Long; Didn't Read)

We ran a six-month reactive PR campaign positioning their in-house experts as go-to voices in consumer rights and finance. This secured 76 backlinks and delivered a 94% increase in traffic.

The Brief

Moneyzine, a personal finance website, wanted to grow its authority and backlink profile while ensuring the brand became a trusted media source for financial commentary.

The aim was to consistently place Moneyzine experts in relevant, high-quality publications by aligning their insights with the news agenda, boosting both SEO and brand credibility.

The Strategy

Our approach focused solely on reactive PR. By closely monitoring the media, we identified opportunities for Moneyzine to comment on timely, finance-related stories and supported this with relevant data-led insights.

This included releases such as the ‘tax code trap’ warning during tax season, an explanation for how incorrect tax codes could impact take-home pay, and the Christmas Dinner price index, which ranked UK supermarkets for their costs of Christmas staples over the festive period.

The Results

Coverage spanned national, regional, and specialist finance publications.

76 backlinks

13 links per month average

94% traffic increase

Including...

“Tom is a consummate professional, who ran not only effective campaigns, but genuinely interesting pieces for personal finance. He kept us updated during the campaign process, and got some fantastic results for us!”

Ben Mendelowitz, Moneyzine

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