Reactive PR
& newsjacking

A reactive strategy so good that the press will come to YOU for comment

Storytelling, relevance, and authority

Newsjacking and reactive PR are the best routes to quick results from your digital PR. Bringing together our industry connections and people skills with your knowledge to put you front of mind for journalists and writers across the country.

Become the go-to authority on relevant topics and build your E-E-A-T to support both your brand and your SEO.

The Sabot approach to
reactive PR
and newsjacking

Your expertise

We get to know you and your expertise like the back of our hands, so we can connect you with the right people at the right time.

The news cycle

Jo’s background as a journalist means she knows the news cycle inside and out. We’ll keep on top of the latest news in and around your industry.

Trends data

Our digital PR work is always based on data. We’ll keep a close eye on trends in the media and on Google to see where you fit into the puzzle and get your name out there.

Timely outreach

We contact the media as a story breaks, ensuring you are the first in line to secure those column inches with your opinions, thought leadership, and advice.

The Sabot approach to
pricing

Most agencies hide their pricing.
We don’t. For two reasons:

Transparency

While others will ‘size you up’ and price according to what they decide your business is worth, our service costs are the same for everyone.

Longevity

We are an extension of your in-house team, so we’re upfront about offering our services at a discount for long-term contracts.

Reactive PR that keeps you in the news

Starting at £2,000 per month

We create a reactive PR strategy that spans many niches, with multiple opportunities for coverage

We put brand relevance at the heart of our campaigns, so no one will wonder why you’re saying it

We report to you on a monthly basis, not just the links but what they mean to your business.

“I would highly recommend Sabot if you are looking for a team that can deliver results and provide honest guidance on which tactics to work with.”

Yvie Ansari, Dog Friendly Cottages

“Thanks to Sabot, we turned complex climate data into a clear, credible report that editors wanted to cover and wider audiences wanted to read.”

Anna Wall, KISTERS

“The Sabot team consistently exceeded our expectations during this project. Their timeliness, expertise and network combined to produce a consistent stream of high-quality links.”

Andrea Ursini, Jude
Customer Stories

What are the benefits of
reactive PR & newsjacking?

Build links quickly

Provide relevant coverage

Brand relevant and build your authority

Help you build relationships with news outlets and press offices

What are the drawbacks of reactive PR campaigns?

They aren’t evergreen campaigns, so once they're outreached that'll be it

Less likely to snowball

Only focuses on national and lifestyle press

Want a foolproof digital PR strategy with no drawbacks?

Combine reactive with campaigns for the full package PR strategy. Plus, there’s a discount in it for you when you book both services together.

Get in touch Full service PR